A passionate award winning team determined to deliver market‑leading tech specific to football finance.
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Since early 2019, our research and development has led to pilot testing our platform at EFL football clubs, and in defining our data structure and benchmarking platform to benefit all sports.
We knew we wanted our platform to be financially accessible to leagues and clubs of all sizes and revenues, to enable standardised and accurate independent benchmarking and forecasting to identify growth opportunities and industry trends. Our data driven approach allows this, utilising a wealth of data – much of which is already collated by leagues – to create one industry benchmark.
Fast forward to 2021, and having continued our research development and scoping through the Covid‑19 pandemic, and having secured funding, we are now launching our benchmarking platform.
Offering independent real‑time financial benchmarking, our clients will be able to understand their financial performance compared to industry best practice, without compromising commercial sensitivity.





A technical innovation award at the prestigious Drum Digital Awards 2019.
A PhD and MSc in astrophysics from Royal Holloway London.
Successfully increased key revenue streams at football clubs of all sizes using data strategies.
Delivered a multi‑million pound product for a global drinks brand.
Oversaw the technical integration for a Premier League club's digital transformation.
The former chairman and now lifetime president of Brighton & Hove Albion F.C. Dick navigated his club through financial challenge from bottom of the EFL to a Premier League future.

Our team has deep industry experience and extensive product and data science expertise to ensure we offer the best possible solution purpose built for the industry we serve. We were brought together by our shared passion for the future sustainability of sport.





